# A/B tests

A/B testing in broadcasts is crucial because it allows you to scientifically evaluate and compare different variations of your messages. Empowers you to refine your messaging strategy, and enhance the impact of your broadcasts on user interaction and conversion rates. \
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To enable A/B testing, you need to create more than one variant.

<figure><img src="/files/V7lAssigpAERTddVSG4r" alt=""><figcaption></figcaption></figure>

To configure A/B testing, you need to select the percentage of recipients for the test and the duration you want to wait to determine the winner. The winning variant will be the one that achieves better conversions based on the selected goal when creating the broadcast.&#x20;

Once the testing period is complete, the winning variant is then sent to the remaining audience, allowing you to optimize your messaging strategy for improved overall performance.


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