# New Email Variant

By pressing the "New Variant" button, you can start creating a new email variant within your broadcast.

Customize the variant by selecting the sender's account.  If you haven't configured your email channel yet, you can do so in the "[Integrations](https://academy.gopersonal.ai/en/admin-ui/integrations)" section of the platform. 

<figure><img src="https://77548240-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6jDsmHXQ0gdSKhPuXFMw%2Fuploads%2FLlf9fqXV73gTB71ou8Jy%2FScreenshot%202024-01-06%20at%202.11.38%20PM.png?alt=media&#x26;token=49f85a8d-0923-4002-be8a-ea3012374e36" alt=""><figcaption></figcaption></figure>

Personalization is key to creating impactful and engaging email campaigns. You have the ability to customize the subject line and body of the email using [dynamic variables](https://academy.gopersonal.ai/en/admin-ui/journeys/workflow/dynamic-variables) related to the customer. This level of personalization allows you to deliver highly relevant and targeted content, increasing the likelihood of customer engagement and conversion.&#x20;

<figure><img src="https://77548240-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6jDsmHXQ0gdSKhPuXFMw%2Fuploads%2FaYrUPQOcvsTy0O9lmGBc%2FScreenshot%202024-01-06%20at%202.18.45%20PM.png?alt=media&#x26;token=3fa6a600-59d3-4fa4-874e-e4cd106ec9a6" alt=""><figcaption></figcaption></figure>

To facilitate content creation or get inspired, you can rely on AI to obtain personalized text suggestions for each field/use case using the [text generator](https://academy.gopersonal.ai/en/admin-ui/broadcasts/text-generator).&#x20;

You have the flexibility to configure the body of your emails using existing templates or by creating one from scratch.&#x20;

### Test Email&#x20;

By clicking the 'Test Message' button, you can enter an email address and receive a sample of the email for preview and review.&#x20;

<figure><img src="https://77548240-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6jDsmHXQ0gdSKhPuXFMw%2Fuploads%2FCJ6TLYHlt4IMvSRxzOQ8%2FScreenshot%202024-01-06%20at%202.20.12%20PM.png?alt=media&#x26;token=3ed098de-a76b-46a6-8f7d-16fcc7cbb6b2" alt=""><figcaption></figcaption></figure>