# Items

Items are products synchronized with your e-commerce platform. Each item is displayed with an ID, SKU (Stock Keeping Unit), name, price, images, and status. You can search by id, sku or name as well as filter using only active items.  

<figure><img src="/files/70IuMAIgQm94hsydSmBF" alt=""><figcaption></figcaption></figure>

### Properties

The platform provides default properties such as ID, SKU, name, price, images, active and category. If you wish to add more specific properties related to your business, you can create them by clicking the "Manage Properties" button.&#x20;

<figure><img src="/files/e26Xdh6JpfJMjngmQgdy" alt=""><figcaption></figcaption></figure>

For each property, you must input the name, column name, and property type. The type can be text, number, list, date, or yes/no.

<figure><img src="/files/lbwCJwHXB8xMC5S8EamN" alt=""><figcaption></figcaption></figure>

During item synchronization, these properties will also be saved. This allows you to utilize them later in audience conditions or personalizations. This flexibility ensures that you can tailor the platform precisely to your business needs.


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