> For the complete documentation index, see [llms.txt](https://academy.gopersonal.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://academy.gopersonal.ai/en/admin-ui/journeys/workflow/flow-control/a-b-testing-paths.md).

# A/B testing paths

The A/B Testing Path feature empowers you to optimize your user journeys by distributing customers randomly across various paths based on the defined percentages. This functionality ensures a fair and unbiased comparison of different paths, allowing you to analyze and determine the most effective strategies for engaging your customers.

<figure><img src="/files/i3TBUn6tgGiN8aBYJCK8" alt=""><figcaption></figcaption></figure>

Imagine you want to optimize the communication strategy for a special promotion. You create two paths within your user journey, one using email as the channel and the other utilizing SMS.