> For the complete documentation index, see [llms.txt](https://academy.gopersonal.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://academy.gopersonal.ai/en/admin-ui/journeys/workflow/flow-control/a-b-testing-paths.md).

# A/B testing paths

The A/B Testing Path feature empowers you to optimize your user journeys by distributing customers randomly across various paths based on the defined percentages. This functionality ensures a fair and unbiased comparison of different paths, allowing you to analyze and determine the most effective strategies for engaging your customers.

<figure><img src="https://77548240-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6jDsmHXQ0gdSKhPuXFMw%2Fuploads%2FnDVJd0SWs0cHNMeiFaH8%2FScreenshot%202023-10-10%20at%2012.36.13%20PM.png?alt=media&amp;token=e3cbb140-b4f7-4de8-a4c7-5f5f8cafdb45" alt=""><figcaption></figcaption></figure>

Imagine you want to optimize the communication strategy for a special promotion. You create two paths within your user journey, one using email as the channel and the other utilizing SMS.