# A/B testing paths

The A/B Testing Path feature empowers you to optimize your user journeys by distributing customers randomly across various paths based on the defined percentages. This functionality ensures a fair and unbiased comparison of different paths, allowing you to analyze and determine the most effective strategies for engaging your customers.

<figure><img src="/files/i3TBUn6tgGiN8aBYJCK8" alt=""><figcaption></figcaption></figure>

Imagine you want to optimize the communication strategy for a special promotion. You create two paths within your user journey, one using email as the channel and the other utilizing SMS.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://academy.gopersonal.ai/en/admin-ui/journeys/workflow/flow-control/a-b-testing-paths.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.