# Simple condition

Simple conditions offer streamlined decision-making by allowing the incorporation of multiple criteria. If the criteria is met (true), the journey proceeds along the "Yes" path; otherwise, it diverts to the "No" path. These rules enable dynamic branching, ensuring that customers are directed based on their specific interactions or attributes. For instance, if a customer has viewed a particular product or signed up for newsletters, they proceed on the "Yes" path; if not, they follow the "No" path. 

For more intricate scenarios involving complex logical operations like grouped rules, the platform provides the flexibility of utilizing [complex conditions](https://academy.gopersonal.ai/en/admin-ui/journeys/workflow/flow-control/complex-condition), allowing for even more precise and tailored journey configurations.

<figure><img src="https://77548240-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6jDsmHXQ0gdSKhPuXFMw%2Fuploads%2FsdUeZ073lLEAcsQpCO0E%2FScreenshot%202023-10-09%20at%209.40.46%20PM.png?alt=media&#x26;token=bcc67538-52a5-4153-b157-3fef0f10b9ac" alt=""><figcaption></figcaption></figure>

For a detailed overview of all the available rules, please visit [here](https://academy.gopersonal.ai/en/admin-ui/journeys/workflow/flow-control/rules).