# A/B Testing
At its core, A/B testing is a method where two or more [variants](https://academy.gopersonal.ai/en/admin-ui/personalizations/experiences/..#variants) of content are compared to discern which one yields superior conversions.
When sufficient data has been collected, the button emerges for the experience, inviting you to explore the current state of the test. Upon pressing this button, a detailed overview materializes, providing a snapshot of the test's progress, impressions, conversions, conversion rates and the likelihood of each variant being the ultimate winner.
Once the test concludes, a triumphant variant emerges, adorned with its final, definitive values.
After the test concludes, you can continue to view the current data and also modify the content of the variant as needed.
emerges for the experience, inviting you to explore the current state of the test. Upon pressing this button, a detailed overview materializes, providing a snapshot of the test's progress, impressions, conversions, conversion rates and the likelihood of each variant being the ultimate winner.
