# A/B Testing

At its core, A/B testing is a method where two or more [variants](/en/admin-ui/personalizations/experiences.md#variants) of content are compared to discern which one yields superior conversions.  

<figure><img src="/files/MDJa967NaU0voeK3PWPz" alt=""><figcaption></figcaption></figure>

When sufficient data has been collected, the button <img src="/files/7Pvh9b7SiCZPWiuSxa69" alt="" data-size="line"> emerges for the experience, inviting you to explore the current state of the test. Upon pressing this button, a detailed overview materializes, providing a snapshot of the test's progress, impressions, conversions, conversion rates and the likelihood of each variant being the ultimate winner.

<figure><img src="/files/cqmmop4SXAyC57r3fdZv" alt=""><figcaption></figcaption></figure>

Once the test concludes, a triumphant variant emerges, adorned with its final, definitive values.

<figure><img src="/files/JlzTsZIdLNCt0obY02bf" alt=""><figcaption></figcaption></figure>

After the test concludes, you can continue to view the current data and also modify the content of the variant as needed.

<figure><img src="/files/3SE89K5w2LZWfNJELOLV" alt=""><figcaption></figcaption></figure>


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