# New Variant from scratch

You have the flexibility to create your variant by adding your HTML, CSS, JS, or JSON code, depending on the type of personalization.

* For **API-based Personalizations**, the JSON editor will be available for you to complete the configuration.&#x20;

<figure><img src="/files/r6d6cZ9CBwmDHeHJNAvS" alt=""><figcaption></figcaption></figure>

* For other types of personalizations, editors for (HTML, CSS, JS) will be available, and you can switch between them by selecting the corresponding option.&#x20;

<figure><img src="/files/4lzt7varIhlNvu3vCr7I" alt=""><figcaption></figcaption></figure>

Additionally, you can incorporate variables that can be filled in by a business user, allowing for dynamic and adaptable content customization tailored to specific needs.&#x20;

* [Variables](/en/admin-ui/personalizations/experiences/variables.md)

After creating your customized content, you have the option to [save it as a template](/en/admin-ui/catalogs/templates.md). By saving your content as a template, you can easily access and apply it to other personalizations.&#x20;

This streamlines your workflow, ensuring consistency and efficiency in delivering tailored experiences to your audience across different campaigns and initiatives.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://academy.gopersonal.ai/en/admin-ui/personalizations/experiences/new-variant-from-scratch.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
