> For the complete documentation index, see [llms.txt](https://academy.gopersonal.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://academy.gopersonal.ai/en/admin-ui/personalizations/web-content-personalization.md).

# Web Content personalization

To create a new web content personalization, click on the "New Personalization" button and select "Web Content."

<figure><img src="/files/iU95oWckVIOQGnaBXbI8" alt=""><figcaption></figcaption></figure>

Next, you'll need to provide some required details, such as the name, ID, content position, selector where the content will be placed, and the type of page it's intended for:

**Required Details:**

* **Name:** Assign a descriptive name to easily identify your personalization.
* **ID:** Provide a unique identifier for the personalization.
* **Position:** Define the content's position concerning the entered selector:
  * *Replace:* Replace the current content of the entered selector.
  * *After:* Add the content after the entered selector.
  * *Before:* Add the web content before the entered selector.
* **Selector:** Specify the specific selector on your page where the customized content will be placed.
* **Page Type:** Select the type of page for which the personalization is designed: Product Detail, Cart, Category, Home, Products Listing, or any specific page. If you're unsure, you can also set it up for any page.&#x20;
* **Goal:** The goal for this personalization. Check out more about goals [here](/en/admin-ui/catalogs/goals.md).&#x20;

<figure><img src="/files/GsdnAtfUIcA2FRLpYUeR" alt=""><figcaption></figcaption></figure>

Once set up, you can start creating experiences for this personalization. Press the "New Experience" button.&#x20;

* [Experiences](/en/admin-ui/personalizations/experiences.md)

<figure><img src="/files/0FYWiBO3QoDauwx8YdyZ" alt=""><figcaption></figcaption></figure>

In this section, you can duplicate an existing experience, modify it, or delete it.&#x20;

{% hint style="info" %}
The order of experiences is crucial. If a customer qualifies for more than one experience, the order configured determines priority. You can adjust the order using drag & drop functionality&#x20;
{% endhint %}