# Dashboard

The dashboard provides a comprehensive overview of how the platform is performing in terms of sales, revenue, and more, enabling you to make well-informed business decisions with ease.

* **Total Sessions:** Displays the total number of sessions on the platform.
* **Personalized Sessions:** Indicates how many sessions received personalziations.
* **Active Experiences:** Number active experiences at the moment.
* **Running Tests:** Number of running A/B tests at the moment.
* **Journeys:** Numbers of user journeys executing at the moment. 

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**Personalizations:**&#x20;

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* **Revenue:** Shows the income generated in personalized sessions during the selected period.
* **Comparison with Previous Period:** Indicates the percentage of improvement or decline compared to the previous period.
* **Daily Fluctuation:** Provides a simple visualization of daily revenue fluctuations during the period.&#x20;
* **Purchase Rate:** The percentage of personalized sessions that resulted in a purchase.
* **AOV in Personalized Sessions:** Indicates the average value of all purchases made in personalized sessions.

**Recommendations:**&#x20;

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* **Direct Revenue:** Revenue generated from the purchase of recommended products, considering a week as attribution window.
* **Assisted Revenue:** Revenue generated from the purchase of products after the customer interacts with recommended products, considering a week as attribution window.&#x20;
* **Sessions:** Number of sessions where the customer saw at least 1 recommendation impression.&#x20;
* **Click Through Rate:**  Rate of sessions where the customer viewed the details of a recommended product.&#x20;
* **Conversion Rate:** Rate of sessions where the customer purchased a recommended product, considering a week as attribution window.