Customers

In the customer section, you can view clients synchronized with your e-commerce or CRM platform. You have the ability to search for clients by name, ID, or email.

The platform provides fixed properties for clients such as name, ID, email, and phone number. If you want to add additional data to your clients, you can include specific properties that will be taken into account during synchronization. Examples could include subscription status for channels, date of birth, etc. You can create them by clicking the "Manage Properties" button.

For each property, you must input the name, column name, and property type. The type can be text, number, list, date, or yes/no.

These properties can later be utilized to personalize content across different channels and can be used as conditions within user journeys or target clients for customizations. This level of detail enables you to create highly personalized and targeted interactions with your clients.