# New Broadcast

To create a new broadcast, you must add a name and description. You also have the option to specify the message's [goal](/en/admin-ui/catalogs/goals.md), such as having the customer open the notification or make a purchase within three days. Custom objectives can be created in the objective catalog. 

The next step is to select the message recipients, choosing either all users, a pre-defined [`audience`](/en/admin-ui/segmentation/audiences.md) from the audience module or a [contact list](/en/admin-ui/segmentation/contact-lists.md) previously created. An approximate number of users will be displayed to give you an overview of the recipient count.

Finally, you can create the message itself by generating various variants and configuring [A/B testing](/en/admin-ui/broadcasts/a-b-tests.md). 

<figure><img src="/files/48ZgICTWBwA9fvqTn2My" alt=""><figcaption></figcaption></figure>

* [New Email Variant ](/en/admin-ui/broadcasts/new-broadcast/new-email-variant.md)
* [New SMS Variant](/en/admin-ui/broadcasts/new-broadcast/new-sms-variant.md)&#x20;
* [New Push Notification Variant](/en/admin-ui/broadcasts/new-broadcast/new-push-notification-variant.md)


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