# Recommendations

Explore a variety of scenarios where personalized recommendations significantly enhance user engagement, boost conversion rates, and improve upselling and AOV.&#x20;

Discover how to create a Recommendations Personalization [here](https://academy.gopersonal.ai/en/admin-ui/personalizations/recommendations-personalization).&#x20;

* Carousel featuring product recommendations with the highest likelihood of conversion on the Home page
* A/B test different recommendation strategies on the Home page to identify the approach that performs best for your ecommerce.
* Add an 'Explore Products' section as an additional category, featuring a grid of recommended products tailored to each customer.
* Display recently viewed products on the Home page to re-engage returning users.
* Display complementary products in the cart page to drive upselling.
* Utilize multiple strategies within a single widget to yield enhanced recommendations.
* Recommend other products from the same category on the Product Detail Page (PDP).
* Displaying similar products on the Product Detail Page (PDP) in order to explore alternatives and find items closely related to their current selection.&#x20;
* Displaying Frequently Bought Together (FBT) items on the cart page to increase Average Order Value (AOV).
* Explore options with Frequently Viewed Together, showing products that are commonly viewed together with those recently viewed by the customer.
* Popular and trending products showcased on the Home page.
* Display products similar to those recently viewed by the customer.&#x20;
* Display products similar to those added to favorites by the customer.
* Implement the 'Complete the Look' strategy on the Product Detail Page (PDP).
