# Email

In Go Personal Platform, configuring email notifications within your User Journeys is a streamlined process, ensuring that you can effectively reach your customers through this essential communication channel. 

You can create your A/B testing variants assigning the allocation for each variant. You can also pause or play the variant at any moment.  

<figure><img src="/files/0n0HS7VMWpzbgcEyIfH0" alt=""><figcaption></figcaption></figure>

Begin by clicking the "New Variant" button. This action initiates the creation process for a new email variant. Customize the variant by selecting the sender's account.  If you haven't configured your email channel yet, you can do so in the "[Integrations](/en/admin-ui/integrations.md)" section of the platform.&#x20;

<figure><img src="/files/quCYqYuOjHNHaAxZl41U" alt=""><figcaption></figcaption></figure>

Personalization is key to creating impactful and engaging email campaigns. You have the ability to customize the subject line and body of the email using [dynamic variables](/en/admin-ui/journeys/workflow/dynamic-variables.md) related to the customer. This level of personalization allows you to deliver highly relevant and targeted content, increasing the likelihood of customer engagement and conversion.&#x20;

<figure><img src="/files/gpnnNaoWXYYyVXW8mtCz" alt=""><figcaption></figcaption></figure>

To facilitate content creation or get inspired, you can rely on AI to obtain personalized text suggestions for each field/use case using the [text generator](/en/admin-ui/broadcasts/text-generator.md).&#x20;

You have the flexibility to configure the body of your emails using existing templates or by creating one from scratch.

### Test Email&#x20;

By clicking the 'Test Message' button, you can enter an email address and receive a sample of the email for preview and review.&#x20;

<figure><img src="/files/5hPOpw68yXGyXG5rpLoT" alt=""><figcaption></figcaption></figure>


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