gopersonal Platform
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  • Introduction
    • Platform Overview
    • How it works
    • Use Cases
      • Ecommerce
        • Personalizations
          • Web Content
          • Recommendations
          • Notifications
          • Pop up
          • Feedback
          • Custom Code
          • APIs (App & other channels)
        • Broadcasts
    • Roadmap
    • Release Notes
      • Q2 2024
      • Q1 2024
      • Q4 2023
  • ADMIN UI
    • Introduction
    • Projects
    • Top bar
    • Menu
    • Dashboard
    • Analytics
      • Personalizations
      • Recommendations
      • Usage
    • Segmentation
      • Contact Lists
      • Audiences
        • Visit Behavior Rules
        • Purchase Behavior Rules
        • Affinity Rules
        • Predictive Rules
        • Customer Properties Rules
        • Cluster RFM Rules
        • Product Interactions Rules
        • Custom Interactions Rules
        • Live Shopping Rules
        • Location Rules
    • Personalizations
      • Listing
      • Web Content personalization
      • Recommendations personalization
      • Feedback personalization
      • Pop up personalization
      • Notifications personalization
      • Custom Code personalization
      • API personalization
      • Experiences
        • Targeting Rules
          • Session Behavior Rules
          • Time Rules
          • Demographic Rules
        • A/B Testing
        • New Variant from scratch
        • New variant using my templates
        • New variant using Go Personal's template
        • Variables
      • Recommendations strategies
    • Broadcasts
      • Listing
      • New Broadcast
        • New Email Variant
        • New SMS Variant
        • New Push Notification Variant
      • A/B tests
      • Text Generator
    • Journeys
      • Listing
      • Workflow
        • Trigger
        • Dynamic variables
        • Notifications
          • Email
          • SMS
          • App Push Notification
        • Flow control
          • Rules
          • Simple condition
          • Complex condition
          • A/B testing paths
        • Delays
          • Delay time
          • Wait for customer property change
          • Wait for interaction
        • Actions
          • Invoke API
          • Script
    • Customers
    • Addons
      • Go Live Shopping
        • App
      • Go Search
    • Items
    • Users
    • Catalogs
      • Interactions
      • Goals
      • Templates
    • Integrations
  • Developers
    • Magento
    • WooCommerce
    • VTEX
    • SDK Integration Guide for E-Commerce Websites
    • Channels setup
      • Web Push Notifications
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  3. Workflow

Dynamic variables

In Go Personal Platform, dynamic variables empower you to craft highly personalized messages by incorporating various customer data points. These variables enable you to tailor your messages based on customer behaviors, creating engaging and relevant content. Here is a comprehensive list of available dynamic variables that you can seamlessly integrate into your messages:

Customer Data:

  • name

  • email

  • phone

  • Date of Last Purchase

  • Amount of Last Purchase

  • Date of Last Product Visit

  • Date of Last Added to Favorites

Shopping Cart:

  • Number of Products in Cart

  • Total Cart Amount

  • Name of Last Product Added

  • Price of Last Product Added

  • Image of Last Product Added

Recent Purchases:

  • Date of Last Purchase

  • Amount of Last Purchase

  • Name of Last Purchased Product

  • Price of Last Purchased Product

  • Image of Last Purchased Product

Favorites:

  • Date of Last Added to Favorites

  • Name of Last Product Added to Favorites

  • Price of Last Product Added to Favorites

  • Image of Last Product Added to Favorites

Recently Viewed:

  • Date of Last Product Viewed

  • Name of Last Viewed Product

  • Price of Last Viewed Product

  • Image of Last Viewed Product

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Last updated 1 year ago