gopersonal Platform
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English
  • Introduction
    • Platform Overview
    • How it works
    • Use Cases
      • Ecommerce
        • Personalizations
          • Web Content
          • Recommendations
          • Notifications
          • Pop up
          • Feedback
          • Custom Code
          • APIs (App & other channels)
        • Broadcasts
    • Roadmap
    • Release Notes
      • Q2 2024
      • Q1 2024
      • Q4 2023
  • ADMIN UI
    • Introduction
    • Projects
    • Top bar
    • Menu
    • Dashboard
    • Analytics
      • Personalizations
      • Recommendations
      • Usage
    • Segmentation
      • Contact Lists
      • Audiences
        • Visit Behavior Rules
        • Purchase Behavior Rules
        • Affinity Rules
        • Predictive Rules
        • Customer Properties Rules
        • Cluster RFM Rules
        • Product Interactions Rules
        • Custom Interactions Rules
        • Live Shopping Rules
        • Location Rules
    • Personalizations
      • Listing
      • Web Content personalization
      • Recommendations personalization
      • Feedback personalization
      • Pop up personalization
      • Notifications personalization
      • Custom Code personalization
      • API personalization
      • Experiences
        • Targeting Rules
          • Session Behavior Rules
          • Time Rules
          • Demographic Rules
        • A/B Testing
        • New Variant from scratch
        • New variant using my templates
        • New variant using Go Personal's template
        • Variables
      • Recommendations strategies
    • Broadcasts
      • Listing
      • New Broadcast
        • New Email Variant
        • New SMS Variant
        • New Push Notification Variant
      • A/B tests
      • Text Generator
    • Journeys
      • Listing
      • Workflow
        • Trigger
        • Dynamic variables
        • Notifications
          • Email
          • SMS
          • App Push Notification
        • Flow control
          • Rules
          • Simple condition
          • Complex condition
          • A/B testing paths
        • Delays
          • Delay time
          • Wait for customer property change
          • Wait for interaction
        • Actions
          • Invoke API
          • Script
    • Customers
    • Addons
      • Go Live Shopping
        • App
      • Go Search
    • Items
    • Users
    • Catalogs
      • Interactions
      • Goals
      • Templates
    • Integrations
  • Developers
    • Magento
    • WooCommerce
    • VTEX
    • SDK Integration Guide for E-Commerce Websites
    • Channels setup
      • Web Push Notifications
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  1. ADMIN UI
  2. Segmentation
  3. Audiences

Predictive Rules

  • Affinity:

    Customer affinity with specific product properties such as color, size, category, or brand. For example, customers whose highest affinity is with the color red.

  • Likehood to purchase: Probability or likelihood that a customer will make a purchase considering their behavior. The options are Normal, High or Low.

  • Customer Lifecycle status: Current stage or status of a customer within the customer lifecycle. The options for this status Active, Inactive and Churn.

    1. Active: Customers who are currently engaged, making regular purchases, and actively participating with the brand.

    2. Inactive: Customers who were once active but have not engaged with the brand recently. They may not have made a purchase or interacted with the platform within a specified timeframe.

    3. Churn: Customers who have disengaged entirely and are considered lost or churned. These customers have ceased their relationship with the brand, and efforts may be needed to re-engage them.

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Last updated 1 year ago