# Web Content

Here, you can explore various user cases showcasing how adapting website content can significantly enhance user engagement and boost conversion rates.

Discover how to create personalized web content [here](/en/admin-ui/personalizations/web-content-personalization.md).&#x20;

* Display promotional images tailored to each customer's affinity and preferences.&#x20;
* Display 'New In' videos tailored to each customer's affinity and preferences.&#x20;
* Floating cart available on all pages, providing direct checkout access for seamless and convenient shopping experiences.
* Personalized banner based on customer's preferred category or color.
* Countdown banner signaling end of promotion or urgency code, generating a sense of urgency.
* Section featuring One-to-Many Live Shopping Event on the page.
* Display products according to available loyalty points of the customer.
* Banner displaying category based on customer affinity.
* Display image or video promotion based on current weather conditions.
* Integrate a new custom search engine into your site with Go Search.
* Incorporate an AI-powered personal shopper to assist customers and create delightful experiences, enhancing engagement.&#x20;
* Add the option for customers to schedule one-to-one calls or participate in one-to-many live shopping events.
* Display personalized banners for each country or city.
* Incorporate gaming with a roulette wheel prompting customers to provide their email or phone number to receive discounts and gather customer data.
* Gamify with casino-style slots to offer discounts or giveaway products, fostering engagement and moving inventory.
* WhatsApp button with Contact Us triggering the Whatsapp App.  <br>


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