Flow control

controlling the flow of User Journeys is essential for delivering personalized and effective customer experiences. The platform offers versatile components that empower you to craft intricate and adaptive journeys tailored to individual customer interactions. Here's how you can manage the flow of your User Journeys:

Simple Conditions:

• Yes or No: Conditions that allow you to route customers based on binary responses, such as "Yes" or "No." For example, if a customer has made a purchase (Yes), they proceed to the next step; otherwise (No) the journey ends.

Complex Conditions:

• Define Paths: Create more complex conditions that enable you to define multiple paths within a journey. For instance, if a customer has browsed specific categories, you can define separate paths for each category.

• Path Conditions: Assign unique conditions to each path. Customers meeting specific criteria follow the designated path. For example, if a customer's last purchase was within the last 30 days, they follow one path; if it's beyond 30 days, they follow another.

A/B Testing:

• Path Allocation: Utilize A/B testing to define the percentage of customers allocated to different paths. For example, you can send 50% of customers down Path A and 50% down Path B to analyze which path yields better results.