# SMS

You can create your A/B testing variants assigning the allocation for each variant. You can also pause or play the variant at any moment.  

<figure><img src="/files/hgPwmgTZ4PBWJdS9yKYk" alt=""><figcaption></figcaption></figure>

Begin by clicking the "New Variant" button. This action initiates the creation process for a new sms variant. Customize the variant by selecting the sender's account.  If you haven't configured your SMS channel yet, you can do so in the "[Integrations](/en/admin-ui/integrations.md)" section of the platform.&#x20;

<figure><img src="/files/vmEVRqvLEGnPOC8CdShJ" alt=""><figcaption></figcaption></figure>

personalization is fundamental to creating compelling and engaging SMS messages. You possess the capability to customize SMS content using [dynamic variables](/en/admin-ui/journeys/workflow/dynamic-variables.md) associated with each customer. This advanced level of personalization enables you to deliver highly relevant and targeted messages, significantly enhancing customer engagement and boosting conversion rates.

<figure><img src="/files/NrOhYtPLbhq8mvU7fPjr" alt=""><figcaption></figcaption></figure>

To enhance the effectiveness of your messages, our platform provides a feature that allows you to leverage artificial intelligence (AI) for obtaining text suggestions tailored to your specific use case with the [text generator](/en/admin-ui/broadcasts/text-generator.md).&#x20;

### &#x20;Test SMS&#x20;

By clicking the 'Test Message' button, you can enter an phone  and receive a sample of the SMS for preview and review.&#x20;

<figure><img src="/files/vF9ofo3yVGFLXC8ttF72" alt=""><figcaption></figcaption></figure>


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