> For the complete documentation index, see [llms.txt](https://academy.gopersonal.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://academy.gopersonal.ai/en/admin-ui/personalizations/experiences/targeting-rules.md).

# Targeting Rules

You can filter the target using rules:  

* [**Session Behavior Rules**](/en/admin-ui/personalizations/experiences/targeting-rules/session-behavior-rules.md)**:** Rules based on how customers behave during the live session.
* [**Audiences**](/en/admin-ui/segmentation/audiences.md)**:** Target specific customers who belong to or do not belong to audiences. For example, show a special offer banner to customers who belong to the VIP Audience.
* [**Demographics Rules**](/en/admin-ui/personalizations/experiences/targeting-rules/demographic-rules.md)**:** Use demographic information to refine your targeting.
* [**Time Rules**](/en/admin-ui/personalizations/experiences/targeting-rules/time-rules.md)**:** Define specific time-based rules for displaying content.