Dashboard

The dashboard provides a comprehensive overview of how the platform is performing in terms of sales, revenue, and more, enabling you to make well-informed business decisions with ease.

• Total Sessions: Displays the total number of sessions on the platform.

• Personalized Sessions: Indicates how many sessions received personalziations.

• Active Experiences: Number active experiences at the moment.

• Running Tests: Number of running A/B tests at the moment.

• Journeys: Numbers of user journeys executing at the moment.

Personalizations:

• Revenue: Shows the income generated in personalized sessions during the selected period.

• Comparison with Previous Period: Indicates the percentage of improvement or decline compared to the previous period.

• Daily Fluctuation: Provides a simple visualization of daily revenue fluctuations during the period.

• Purchase Rate: The percentage of personalized sessions that resulted in a purchase.

• AOV in Personalized Sessions: Indicates the average value of all purchases made in personalized sessions.

Recommendations:

• Direct Revenue: Revenue generated from the purchase of recommended products, considering a week as attribution window.

• Assisted Revenue: Revenue generated from the purchase of products after the customer interacts with recommended products, considering a week as attribution window.

• Sessions: Number of sessions where the customer saw at least 1 recommendation impression.

• Click Through Rate: Rate of sessions where the customer viewed the details of a recommended product.

• Conversion Rate: Rate of sessions where the customer purchased a recommended product, considering a week as attribution window.