Simple condition

Simple conditions offer streamlined decision-making by allowing the incorporation of multiple criteria. If the criteria is met (true), the journey proceeds along the "Yes" path; otherwise, it diverts to the "No" path. These rules enable dynamic branching, ensuring that customers are directed based on their specific interactions or attributes. For instance, if a customer has viewed a particular product or signed up for newsletters, they proceed on the "Yes" path; if not, they follow the "No" path.

For more intricate scenarios involving complex logical operations like grouped rules, the platform provides the flexibility of utilizing complex conditions, allowing for even more precise and tailored journey configurations.

For a detailed overview of all the available rules, please visit here.