Predictive Rules
Affinity:
Customer affinity with specific product properties such as color, size, category, or brand. For example, customers whose highest affinity is with the color red.
Likehood to purchase: Probability or likelihood that a customer will make a purchase considering their behavior. The options are Normal, High or Low.
Customer Lifecycle status: Current stage or status of a customer within the customer lifecycle. The options for this status Active, Inactive and Churn.
Active: Customers who are currently engaged, making regular purchases, and actively participating with the brand.
Inactive: Customers who were once active but have not engaged with the brand recently. They may not have made a purchase or interacted with the platform within a specified timeframe.
Churn: Customers who have disengaged entirely and are considered lost or churned. These customers have ceased their relationship with the brand, and efforts may be needed to re-engage them.
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